24 Ways MagazineRadar Helps You
MagazineRadar puts the power in your hands. How will you use it to find customers, make sales, and manage clients? We've written down a few ideas to get you started.
- Save a lot of time preparing your next pitch. One-Click Account Reviews on more than 175,000
brands are available at your finger tip.
- Need a new reason to call to the client? Our Talking Points report outlines specific points
to bring up in client conversations.
- When you're looking to add clients, use Recommendations. We'll tell you which companies
to pursue now, and why.
- Need to know who a brand competes with? Type in their name, and we'll let you know
who they worry about.
- Stop tear-sheeting the competition. Save a few hours, and flip through magazine ad
pages online.
- The media buyer tells you they're getting better placement somewhere else. Find
out where — and see immediately if they're bluffing.
- Get industry news and blog information on thousands of brands, updated throughout the day.
- Think you know who you compete with? Use our Overlap report to find out for certain, and
let us introduce you to the advertisers you don't have.
- Search for advertisers that purchased high-impact ads, including product samples, heavy
page stock, inserts and scented pages.
- Use our Placement Report to see how well you placed a client relative to your competition.
Maybe you're doing a better job than you think.
- Don't be caught off guard when two ads run too close together. Use our Proximity Alert
to be notified immediately of possible placement problems.
- Some media buyers have specific placement requests. Let us tell you about these
habits, and go in to the pitch with the ideal target.
- Use our Fast Facts view to get a quick look at what any brand is promoting right now.
- Use our eight incredible reports to help you find your next customer.
- No more waiting. We share our insights within 72 hours (or less!) of the time a magazine hits the newsstands.
- See the full picture: view ad spend across hundreds of titles, both endemic
and non-endemic.
- Want to know more about spending in niche or new titles? We carry hundreds of titles —
even the hard-to-find ones.
- Adjacency information is available for every ad. Learn immediately if creative was
placed against edit or advertisement.
- When you're ready to go to the client, print-out our Account Review and give it
to the client. Each report is formatted as if you wrote it yourself.
- A prospective client asks you if you've ever placed ads in their category. Don't
be caught off guard. Look it up immediately, and even email them the ad creative
with ease.
- Create new client loyalty by offering them something they really need: competitive
research. At your discretion, email professional reports to your clients.
- To help you prioritize, we rank the top brands by how likely they are to spend money
with you. Click on any score and see why we liked the brand.
- MagazineRadar is the first magazine service to tailor itself to you. We really mean
it! Based on your territory, product category and magazine editorial, we can deliver
you the insights that only you want.
- Manage accounts better and pass on knowledge to the team. Write personal notes on
each brand. Keep them private or share with your staff only.
- Of course, there are many, many more reasons to use MagazineRadar. Give it a try, and add a reason of your own!